NewACOS Architecture Sprint · 30 days

Fix ACOS at the rootand make the fix stick.

We install the full-funnel campaign architecture beneath your Amazon ad account, so the numbers you improve this month don't quietly unwind the next.

Day 4

Diagnostic in writing

30

days · fixed sprint window

No open-ended engagements. It ends when it's done.

Coverage

Full-funnel across all four ad types

Sponsored ProductsDisplayBrandVideo

Completion

5 conditions. Binary.

  • Architecture
  • Negatives
  • Ranking
  • Governance
  • Handover

3–4

hours · total client time

You attend the reviews. We do the installation.

01About AdNativ

Manual bid tweaks. ACOS drops. Four weeks later it's back.

You've watched the pattern. Tweak the bids, ACOS improves, and by the next reporting cycle you're back where you started — sometimes worse. The lever you're pulling isn't the one that moves the number for good.

The reframe

The problem isn't your bids — it's the architecture underneath them.

Bid changes edit the surface. Architecture edits the system that generates the surface. Fix one, the other stops fighting you.

02What changes

From reactive tweaking to installed architecture.

Current state
ACOS spikes and reverts within weeks
ACOS structurally reduced. The improvement holds.
Sponsored Products only. No Display, Brand, or Video coverage
Full sponsored coverage across all four ad types. Competitor real estate closed off.
Ad spend scales, revenue doesn't
Ranking strategy installed. Campaigns compound organic position. The ceiling breaks.
You're the one watching campaigns every morning
A VA runs the daily checklist inside the architecture you own.
The ACOS problem keeps coming back
Root cause identified, fixed, and governed. It stops coming back.
03What you get

Five deliverables. All installed inside your account.

01

ACOS Diagnostic Report

A root-cause read of your account, in writing, by Day 4. No guesswork, no generic checklists — specific findings with account evidence.

02

Full-Funnel Campaign Architecture

Sponsored Products rebuilt. Sponsored Display live. Sponsored Brand deployed. Video Ads brief ready. Coverage, finally complete.

03

Negative Targeting Framework

Exact and phrase negatives built from your search term report. Irrelevant spend cut. Documented protocol so it stays cut.

04

Ranking Strategy Package

Ranking campaigns for your top keywords per primary ASIN. Target rank vs. current rank on paper. Organic-to-sponsored ratio set as a KPI.

05

VA Governance Framework

A daily checklist, Green/Yellow/Red trigger thresholds, and a trained VA running it without you. You stop being the bottleneck.

04Process

Three phases. One outcome.

01

Days 1–4

Diagnose

We audit the account, name the root cause, and walk you through the plan. No changes until you sign off.

02

Days 4–22

Install

We rebuild Sponsored Products, activate Display and Brand, brief Video, and lock in negatives. You attend one 30-minute review.

03

Days 15–30

Rank & Hand Off

We install ranking campaigns, document the governance framework, and train your VA to run it. Three supervised days. Then it's yours.

05Completion

The sprint closes when it's done — not when the calendar says so.

Five conditions define completion. All five must be confirmed on evidence. If any one isn't there by Day 30, the engagement extends at no additional cost until it is.

01

Architecture rebuilt

02

Negatives documented

03

Ranking campaigns live

04

Governance framework signed off

05

VA trained and running

06Scope

Focused scope is why the architecture actually gets installed.

Included

  • Full account audit
  • Sponsored Products rebuild
  • Sponsored Display activation
  • Sponsored Brand deployment
  • Video Ads creative brief
  • Negative targeting framework
  • Ranking campaigns
  • VA governance framework
  • Day 4, 22, 28, 30 review calls

Not included

  • Seller Central operations
  • Product listing optimisation
  • External traffic (Google, Meta, TikTok)
  • Inventory and supply chain

We refer specialists for out-of-scope work.

07Engagement facts

The sprint in numbers.

30days

Fixed sprint window

3–4hours

Total client time

5conditions

Binary, evidence-based

1model

Insertion — no reporting overhead

08FAQ

Straight answers.

I don't have a VA yet.+

Hire by Day 21. We help scope the role and hand over the checklist during supervised training.

Can you also run my listings and inventory?+

No — and that's the point. Scope creep is why architecture doesn't get installed. We refer specialists.

I have 10+ ASINs. Are they all covered?+

The sprint prioritises your top 3–5 ASINs by revenue. Broader coverage is flagged in the Day 4 audit and scoped separately.

Can my current freelancer stay involved?+

Yes — that's ideal. They join C3 training, receive the framework, and pick up the daily checklist.

Ready to fix ACOS at the root?

Get a written diagnostic of your account and a plan you can act on.

Book your diagnostic call
09Find my gaps

Tell us about your Amazon account.

Share a few details and we'll come back with the gaps we see and where the ACOS lift is hiding.